The W Hotel, Times Square

The most stylist gem in Starwood Hotels and Resorts’ empire is The W Hotel. As one of the official sponsors of 2004’s Olympus Fashion Week in New York City, The W is the boutique hotel frequented by globe-trotting models, musicians and moguls. With multiple locations in New York City alone, The W Hotel’s Times Square property is the most highly visible and perhaps, the most highly trafficked. It is for this reason that Dougie Lazer of XS Lighting & Sound was called upon to design, supply, program and install the lighting system for The W Hotel Times Square.